5 Metrics for Measuring Your Digital Campaign

If there’s one thing we don’t have a shortage of in the Internet age, it’s data. We can (and do) capture the most minute details about interactions with our digital content. Although this information has the potential of providing tremendous insight, it can be overwhelming. This is especially true if you are responsible for digital marketing at a small to medium sized business. There are lots of things you could measure, […]

Read more »

The Future of Inbound Marketing

Times change. Consumers pay scant attention to pitches presented in traditional marketing campaigns. They employ spam blockers, DVRs and mail services that remove ads so that they can ignore the messages – messages that companies  spend significant dollars to produce. On the B2B side, trade show attendance is falling, direct mail is waning, and voice mail is just about the best gatekeeper your customer can employ. This consumer backlash against […]

Read more »

How to generate leads for greater ROI (Hint: It Ain’t the Yellow Pages)

Over the last decade, there has been a dramatic shift in how consumers purchase products. Fingers that once strolled through the Yellow Pages now do their walking on a mouse and keyboard. The shift to online searches and away from print directories all but guarantees the demise of the print Yellow Pages directory; as far as I’m concerned, it can’t come soon enough. I received my copy this week and, […]

Read more »

Managing Social Media Tactics: Three (or 27) easy tips

Getting found online is key to a successful online marketing strategy. Kinda’ obvious, right? One critical component of “getting found” is to make sure you have a social media footprint. Getting started and keeping current with social media can be daunting. Blogging, forums, directories, Facebook, Twitter, Linked in, YouTube, Flickr, and SlideShare are a few of the social channels you can use maximize off-page SEO. With so many to choose […]

Read more »