Making CRM Fun: Using Gamification to Engage

definition of gamification

Making CRM Fun Just getting up to speed on social media and Web 2.0? Feeling pretty savvy? You are already behind. The next new thing in the evolving world of web engagement is gamification. Gamification is about introducing gaming concepts to tasks that have traditionally had problems with traction or compliance in the enterprise, like consistently updating contacts, making notations in the customer relationship management system or getting customers to […]

Read more »

CRM vendors embrace mobility


Even if you aren’t quite ready, CRM are. Many popular vendors have wholly embraced mobility and offer mobile versions of their applications. Many are even going further and not just creating a mobile replica of the desktop application. Popular open source CRM vendor, SugarCRM, focused deeply on social, mobile, and internationalization in version 6 of its platform. The vendor offers an iPhone version and announced support for Android and Blackberry […]

Read more »

The Rise of Mobile CRM


Mobile is the new…Everything Mobile adoption is growing rapidly and showing no signs of slowing. Recent data by the International Telecommunication Union (ICT) estimate that 77% of the of the world’s population, 5.3 billion people, have mobile subscriptions. Morgan Stanley’s research shows that smart phone shipments will exceed PC shipments this year. Research by global consulting organization Deloitte Touche Tohmatsu further confirms the other analysts’ sentiments – mobile is big […]

Read more »