CRM | Sales | Marketing Insights by Lindsay Garrison
Social CRM – It’s Interactive Organizations must prepare themselves, if they have not already, to engage in multi-channel communications with customers. For years they have had the luxury of engaging in outward-directed communications with customers as a sales and marketing strategy. However, now that social media and other Web 2.0 fixtures have become a ubiquitous part of life, that approach is not longer effective. Moving Away From “Junk Engagement” No marketer […]
Your email recipients are just like you: they plow through the inbox looking for which emails to delete, not which emails to read. Dodge the delete key with compelling emails – answer these questions before building an email campaign or writing your first email. What is my objective? Too many emails try to do too much. Identify one central point for your email and focus on that. What do I […]
Have you just started to dip your toes into the social media waters? If so, then you’ve probably experienced the tsunami effect. There are countless social media channels and so many ways to connect that you can get swept away by its shear magnitude. However, ignoring the benefits of learning Twitter, Linked In and Facebook is not going to help you be more effective in business. If you want to improve sales […]
What comes first: marketing, or customers? I heard from a friend this morning about her daughter’s struggling new business. It’s a brick and mortar store that promotes the work of local artisans. It should have done well over the holidays; it did not. The store is on the other side of the country so I did the next best thing to popping in – I looked at the website. It’s […]