Trending News, Hot Tech and Cool Tools – April 24, 2012

Business and Leadership How to lead, follow, or get out of the way! Surviving Tough Times: 100 Entrepreneurs Share Their Tips These last few years have been turbulent for almost everyone. Kudos to those who have managed to stay afloat. here’s how owners and entrepreneurs in the small business community have managed to stay keep their heads above water, and even thrive. (Similar to Alan Simon’s “OK, now what?” mantra, […]

Read more »

The Future of Inbound Marketing

Times change. Consumers pay scant attention to pitches presented in traditional marketing campaigns. They employ spam blockers, DVRs and mail services that remove ads so that they can ignore the messages – messages that companies  spend significant dollars to produce. On the B2B side, trade show attendance is falling, direct mail is waning, and voice mail is just about the best gatekeeper your customer can employ. This consumer backlash against […]

Read more »

Four Myths About Social Marketing for Business

Given all the fervor around social media it probably isn’t too surprising to learn that a lot of misinformation exists about the best way to engage in social media marketing. Although there is no one engagement strategy that will work for every business, there are some myths circulating that will almost certainly ensure your failure. So before you make the same mistakes, consider these few myths. Social media is a […]

Read more »

Getting Started With Mobile Marketing: 6 Concepts

It is undeniable that mobile is hot. According to CITA, the International Association for the Wireless Industry, 96 percent of the U.S. population uses a wireless device. Gartner predicts that by 2013, mobile devices will surpass traditional computers as the preferred tool for internet access – driving mobile retail to over $12  billion by 2014.  Given the expected  growth, using mobile as a marketing channel is something you shouldn’t ignore. Almost […]

Read more »