CRM | Sales | Marketing Insights by Lindsay Garrison
The saying goes, if you can’t measure it you can’t manage it. This is definitely true for Internet marketing. More and more organizations are investing in Internet-based marketing with the goal of growing their business. Yet, many of these companies are not monitoring their return on investment (ROI) for these activities. That is a mistake. How do you optimize if you don’t understand the impact of your efforts? Defining ROI […]
Over the last decade, there has been a dramatic shift in how consumers purchase products. Fingers that once strolled through the Yellow Pages now do their walking on a mouse and keyboard. The shift to online searches and away from print directories all but guarantees the demise of the print Yellow Pages directory; as far as I’m concerned, it can’t come soon enough. I received my copy this week and, […]