The Importance of Customer Segmentation

Segement your data

You may aware that you need to identify different types of customers and prospects – yet unsure of the best way to identify these “customer segments” or efficiently target them. Customers expect personalized conversations based on their unique needs in today’s business environment – not some canned email that you send to everyone who has a pulse and a dollar. A solid segmentation strategy is key for differentiating you from your […]

Read more »