Align sales and marketing to increase marketing ROI

How Marketing and Sales can unite

I recently participated in a forum discussion about who is driving the conversation about sales and marketing alignment, marketing or sales. Once I stopped thinking, “Duh, who wouldn’t want that?” and “Can’t we all just get along?” it occurred to me that the “who, what, or why” doesn’t matter. It just simply must happen. As a CRM implementation consultant I see the fallout from this misalignment in many of the […]

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CRM Project Management: Plan to win

Winning hearts and minds is what user adoption is all about. A universal truth at most companies is that after a CRM rollout, someone will love it, someone will hate it, and some will simply resent it. Navigation is one area where users differ strongly in their preferences, making it a challenge to introduce a system that will be universally embraced. From a user perspective, one size doesn’t fit all, […]

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In the cloud

We’re in the cloud! After a recent search for an on-line service for a collaboration, file storage, and file distribution tool, we discovered digitalbucket.net. It’s completely intuitive to use – we were set up in a couple of minutes. Among the many ways we’re using the service is to store various versions of ACT! software as “published” files. Distributing these huge (350 +/- MB) files has alway been a challenge, as we often need […]

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