CRM | Sales | Marketing Insights by Lindsay Garrison
Retweeting your PDFs After the effort of writing that whitepaper, case study, or eBook, wouldn’t it be great if it could grow legs and walk? Of course you have a call to action and, naturally, visitors flock to your landing page to download and savor your outstanding content. Your reader may share your content with a colleague or friend and email them a link or a copy. But, wouldn’t it […]
This is productivity software that is – dare I say it – positively life altering. Lets be honest, our internet lives are not getting simpler anytime soon, so how can we make sense, and keep track, of it all? Consider these three solutions that will help create order out of the mountains of information you manage on a daily basis. EvernoteB.E. (before Evernote) the world was a swamp […]
Do you have un-dead records lurking in your SFA or CRM system? You know the ones: they don’t have email addresses or phone numbers or have incomplete addresses. Maybe they haven’t been touched by human hands in two or three years. If they were fish, they’d smell really, really bad. What should you do with them? To market or sell effectively you need accurate information at your fingertips. Account and […]
How do you develop a lead management system that can improve sales? Planning, execution, and follow-though are key; then make sure that your focus stays on the customer. You can check out some great resources to help with these efforts at MarketingProfs. Here are excerpts from a recent article to help get you started: From Six best practices to improve sales and marketing Alignment by Laura Patterson – some great […]