CRM | Sales | Marketing Insights by Lindsay Garrison
Times change. Consumers pay scant attention to pitches presented in traditional marketing campaigns. They employ spam blockers, DVRs and mail services that remove ads so that they can ignore the messages – messages that companies spend significant dollars to produce. On the B2B side, trade show attendance is falling, direct mail is waning, and voice mail is just about the best gatekeeper your customer can employ. This consumer backlash against […]
The Value of Inbound Marketing Inbound marketing is all about attracting potential customers to your business by helping them find you. Online marketing incorporates various techniques such as pay-per-click (PPC) advertising, social media, search engine optimization (SEO) all offering free, informative, and, above all, useful content. Inbound marketing has become more prevalent as customers increasingly control the buying process. Thanks to instant access to information, buyers are more informed about products and […]
There are legitimate challenges that hinder us from being effective at our jobs. Then there are the ones invented by management. A sales rep I met recently told me that he is driven crazy by the “process” they use at his company. They write up their meeting details on a preprinted form (generated through their CRM system), give it to the receptionist, and she types the information back into the […]
You’re hep, you’re groovy, you’re now. You’re down with your peeps but not quite up on technology. You think, “This blog and Twitter jive might be what’s happenin’ but I’m not down with it”. Bummer, man. Back in the day, as the internet and email evolved into business tools, some people thought they could wait it out and it would go away. Maybe they were intimidated or clueless as to […]