CRM, sales and marketing Insights by Lindsay Garrison
Your email recipients are just like you: they plow through the inbox looking for which emails to delete, not which emails to read. Dodge the delete key with compelling emails – answer these questions before building an email campaign or writing your first email. What is my objective? Too many emails try to do too much. Identify one central point for your email and focus on that. What do I [...]
Here’s a brilliant little app: Drivesafe.ly: a mobile application that reads text (SMS) messages and emails to you and automatically responds to the sender. Resist the temptation to read emails or text while driving and stay safe. It only takes a few minutes to download and configure. And it’s got a really spiffy icon. While free, it can be upgraded to add to the number of words read (free version [...]
As we all get stretched thinner to do more, the objective is for technology to free human beings to be creative, productive, and effective. Spending time and effort on tasks that can be automated is a poor use of intellect, is far more costly, and provides none of those benefits. Here’s what I like about Swiftpage Email Drip Marketing: A sequence of targeted messages delivered to contacts at the right time [...]
Even though I’m an ACT! Certified Consultant, I get that you can’t do everything you need to do effectively just in ACT! alone. A case in point: I strongly recommend to NOT use ACT! to manage email marketing campaigns and to use Swiftpage Email instead. We recommend Swiftpage rather than Constant Contact because it has a tight integration with ACT! and Constant Contact, regrettably, does not. Naturally, we email from ACT! [...]
