Mobile Marketing – Can 6 billion people be wrong?

Analysts at Morgan Stanley predict that the number of mobile Internet users will exceed desktop Internet users by 2015.  Will you be ready? If you’re using email as part of your marketing communication strategy, you need to understand how this will affect your ability to connect to your target audience. The intersection of marketing and technology You could probably anticipate the rise of mobile use just by the number of cell phones tethered to diners at […]

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Email Marketing: It’s good to be the king

Judging from all the talk about social media and online marketing, you might assume that email marketing is on the decline. Nothing could be further from the truth. Each of these methods are essential, complementary marketing tactics for 2012. But, email could well be the most effective for SMB. Although email marketing has existed since the early 1990’s, it continues to be one of the most prevalent, cost-effective, and successful […]

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Measuring the Success of Email Marketing

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Email has become a virtually ubiquitous part of daily life for most of the population for communicating with every from personal contacts to business connections. Because email has become so popular, many organizations now have an email marketing strategy in place. Email marketing can be a cost effective tool to reach perspective clients and a touch point to keep existing clients engaged. Although email marketing is cost effective, it is […]

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A Dozen Ways to Succeed with Email Marketing in 2011

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Ask a group of email marketing specialists, “What’s the most important component in e marketing campaigns?” and you’ll get  a dozen answers. With considerations around design, mailing frequency, message, length, tone, landing pages, compelling offers, and incentives, it’s nearly enough to make you quit before you begin. But don’t. Although there are many ways to approach e marketing campaigns, there are consistent principals to follow that can result in increased conversions […]

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