CRM | Sales | Marketing Insights by Lindsay Garrison
Business and Leadership How to lead, follow, or get out of the way! Behind the Buzz: Five Tech Trends, Defined As a small-business owner, manager or informed employee, it’s more important than ever to stay on top of the latest technology. But with all the buzzwords out there, it can be a hassle to figure out what’s what and which trends are here to stay. Here, we offer our explanations […]
As stand-alone tools, email and social media can each play a valuable role in achieving your marketing goals. Marketing tactics are changing to include on-line communities. And email marketing remains a viable marketing tool. In fact, email and social media campaigns can be used together to enhance each other and achieve better results. It is important to understand the strengths and weaknesses of each channel to use them effectively. Email […]
Your email inbox is filled to overflowing with unread messages. Everyone’s is. And everyday we play the game of figuring out what to read and what to delete. So, imagine how much it costs in wasted time and lost opportunities when that happens to your email campaigns! How can you turn it around? For starters, don’t ask “How?”, ask “Why?” As in, “Why would someone read my message?” “Because I want them to sell […]
Although B2B email marketing is a well-established marketing tactic, many businesses are still doing it wrong. Don’t be one of those companies. Email is an effective way to communicate with your leads and customers if used properly. Here are 11 things not to do if you want your company’s next email campaign to be a smashing success. And 11 take-aways on how to do it right. The Path to Disaster 1. Failing […]