5 Big Ideas to Grow Business with Email Marketing

Effective emails are targeted

Email is still the primary communication for most businesses and consumers. A recent MarketingSherpa survey found that the majority of consumers prefer to be contacted via email, and a HubSpot statistic indicates that 66% of U.S. consumers buy as a result of email marketing. Those are persuasive metrics that indicate we need to make the effort to do it right. Let me share five Big Ideas on how to maximize your efforts and marketing ROI. Big Idea 1 […]

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Trending News, Hot Tech and Cool Tools – April 17, 2012

Faster

Business and Leadership How to lead, follow, or get out of the way! Stop talking about social and do it “Leadership” has changed when a decentralized group of people can take down a government. “The Value Chain” has changed when the customer is no longer just the “buyer” but also a co-creator. “Human Resources” have changed when most of the people who create value for your organization are . . […]

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Trending News, Hot Tech and Cool Tools – April 10, 2012

Google-Map-Traffic

Business and Leadership How to lead, follow, or get out of the way! 3 Unexpected Places to Find Funding for Your Business The typical advice article about financing your business is usually about loans or other types of lenders or equity investors. Loans, angel capital and alternative financing such as accounts receivables factoring are key ways that we small businesses fund hiring, growth and operations. But there are other ways […]

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Trending News, Hot Tech and Cool Tools – April 3, 2012

Woo Hoo!

  Business and Leadership How to lead, follow, or get out of the way! The Five Personalities of Innovators: Which One Are You? It’s not just about that romantic “ah ha!” moment in front of a chalkboard or a cocktail napkin, it’s about the nitty-gritty work that comes after the idea: getting it accepted and implemented. Are you a Mover and Shaker? An Experimenter? A Controller? An effective and productive […]

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