Why Are You Sending Me This Email? 3 X 3 Email Marketing Strategies


Your email inbox is filled to overflowing with unread messages.  Everyone’s is. And everyday we play the game of figuring out what to read and what to delete.  So, imagine how much it costs in wasted time and lost opportunities when that happens to your email campaigns! How can you turn it around? For starters, don’t ask  “How?”,  ask “Why?” As in, “Why would someone read my message?”  “Because I want them to sell […]

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So easy even the Pointy-Haired Boss could do it

There are legitimate challenges that hinder us from being effective at our jobs. Then there are the ones invented by management. A sales rep I met recently told me that he is driven crazy by the “process” they use at his company. They write up their meeting details on a preprinted form (generated through their CRM system), give it to the receptionist, and she types the information back into the […]

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