CRM | Sales | Marketing Insights by Lindsay Garrison
Your email inbox is filled to overflowing with unread messages. Everyone’s is. And everyday we play the game of figuring out what to read and what to delete. So, imagine how much it costs in wasted time and lost opportunities when that happens to your email campaigns! How can you turn it around? For starters, don’t ask “How?”, ask “Why?” As in, “Why would someone read my message?” “Because I want them to sell […]
As we all get stretched thinner to do more, the objective is for technology to free human beings to be creative, productive, and effective. Spending time and effort on tasks that can be automated is a poor use of intellect, is far more costly, and provides none of those benefits. Here’s what I like about Swiftpage Email Drip Marketing: A sequence of targeted messages delivered to contacts at the right time […]
Even though I’m an ACT! Certified Consultant, I get that you can’t do everything you need to do effectively just in ACT! alone. A case in point: I strongly recommend to NOT use ACT! to manage email marketing campaigns and to use Swiftpage Email instead. We recommend Swiftpage rather than Constant Contact because it has a tight integration with ACT! and Constant Contact, regrettably, does not. Naturally, we email from ACT! […]