Email Marketing and Social Media: A Perfect Couple

Email and social media make the perfect couple

As stand-alone tools, email and social media can each play a valuable role in achieving your marketing goals. Marketing tactics are changing to include on-line communities. And email marketing remains a viable marketing tool. In fact, email and social media campaigns can be used together to enhance each other and achieve better results. It is important to understand the strengths and weaknesses of each channel to use them effectively. Email […]

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5 Metrics for Measuring Your Digital Campaign

If there’s one thing we don’t have a shortage of in the Internet age, it’s data. We can (and do) capture the most minute details about interactions with our digital content. Although this information has the potential of providing tremendous insight, it can be overwhelming. This is especially true if you are responsible for digital marketing at a small to medium sized business. There are lots of things you could measure, […]

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