CRM, sales and marketing Insights by Lindsay Garrison
Business and Leadership How to lead, follow, or get out of the way! The Five Personalities of Innovators: Which One Are You? It’s not just about that romantic “ah ha!” moment in front of a chalkboard or a cocktail napkin, it’s about the nitty-gritty work that comes after the idea: getting it accepted and implemented. Are you a Mover and Shaker? An Experimenter? A Controller? An effective and productive [...]
Business and Leadership How to lead, follow, or get out of the way! The Five Personalities of Innovators: Which One Are You? It’s not just about that romantic “ah ha!” moment in front of a chalkboard or a cocktail napkin, it’s about the nitty-gritty work that comes after the idea: getting it accepted and implemented. Are you a Mover and Shaker? An Experimenter? A Controller? An effective and productive [...]
Few modern marketers dispute the value of social media and customer relationship management (CRM) technology. So, it no surprise that the two concepts have been combined to form social CRM. Don’t groan. Social CRM is more than just a buzzword. Mitch Lieberman, Vice President, Strategic Solutions at SugarCRM provides an excellent definition: “Social CRM is about bringing me [the social customer] into the ecosystem… It is not just about the [...]
I got a call today from someone who wants a few new fields added to their ACT! contact management database - version 6.O. Sage ACT! is on version 14 now, but that’s okay because, as my caller said, everyone else is only “using ACT! like a Roledex, so I can’t get an ACT! upgrade approved.” Focusing on the task at hand, we sorted out how we could help customize ACT! with [...]
