CRM | Sales | Marketing Insights by Lindsay Garrison
Business and Leadership How to lead, follow, or get out of the way! Stop talking about social and do it “Leadership” has changed when a decentralized group of people can take down a government. “The Value Chain” has changed when the customer is no longer just the “buyer” but also a co-creator. “Human Resources” have changed when most of the people who create value for your organization are . . […]
Business and Leadership How to lead, follow, or get out of the way! 3 Unexpected Places to Find Funding for Your Business The typical advice article about financing your business is usually about loans or other types of lenders or equity investors. Loans, angel capital and alternative financing such as accounts receivables factoring are key ways that we small businesses fund hiring, growth and operations. But there are other ways […]
Business and Leadership How to lead, follow, or get out of the way! The Five Personalities of Innovators: Which One Are You? It’s not just about that romantic “ah ha!” moment in front of a chalkboard or a cocktail napkin, it’s about the nitty-gritty work that comes after the idea: getting it accepted and implemented. Are you a Mover and Shaker? An Experimenter? A Controller? An effective and productive […]
Few modern marketers dispute the value of social media and customer relationship management (CRM) technology. So, it no surprise that the two concepts have been combined to form social CRM. Don’t groan. Social CRM is more than just a buzzword. Mitch Lieberman, Vice President, Strategic Solutions at SugarCRM provides an excellent definition: “Social CRM is about bringing me [the social customer] into the ecosystem… It is not just about the […]