If there’s one thing we don’t have a shortage of in the Internet age, it’s data. We can (and do) capture the most minute details about interactions with our digital content. Although this information has the potential of providing tremendous insight, it can be overwhelming. This is especially true if you are responsible for digital marketing at a small to medium sized business. There are lots of things you could measure, […]
CRM isn’t a Small Business Luxury
So, you think creating systems in your small company is an indulgence? Customer relationship management (CRM) systems can benefit small businesses in a number of ways – even those staffed by only a few personnel. Many small businesses may consider CRM systems a luxury, but these systems can streamline business processes, improve sales and marketing strategy and increase sales performance while taking some of the burden off of small business […]
Harnessing the Multi-Channel Digital Marketing
Web consumers are driving an entirely new tool-set to replace dated, outbound campaigns. How can organizations reach a greater audience? How effective are these new tools exactly? Before Digital Marketing The Internet was built on interaction. When internet marketing emerged, it was the exact opposite of one-way information mediums that pushed messages to consumers such as: television radio teletext Early Internet adopters took to it in much the same way […]
From Content to CRM, It’s All Social
Social CRM – It’s Interactive Organizations must prepare themselves, if they have not already, to engage in multi-channel communications with customers. For years they have had the luxury of engaging in outward-directed communications with customers as a sales and marketing strategy. However, now that social media and other Web 2.0 fixtures have become a ubiquitous part of life, that approach is not longer effective. Moving Away From “Junk Engagement” No marketer […]