CRM | Sales | Marketing Insights by Lindsay Garrison
Zoho Corp. has a new online service, Zoho Expense. I had a chance to play with Zoho Expense while it was in beta and was quite impressed with it’s features and capabilities. While it’s a great tool for recording and tracking individual expenses, where it really shines is as a company-wide expense reporting tool. It’s well worth a look. Easy to manage and track expense receipts Drag and drop receipt images into the receipt […]
I got a call today from someone who wants a few new fields added to their ACT! contact management database – version 6.O. Sage ACT! is on version 14 now, but that’s okay because, as my caller said, everyone else is only “using ACT! like a Roledex, so I can’t get an ACT! upgrade approved.” Focusing on the task at hand, we sorted out how we could help customize ACT! with […]
The Value of Inbound Marketing Inbound marketing is all about attracting potential customers to your business by helping them find you. Online marketing incorporates various techniques such as pay-per-click (PPC) advertising, social media, search engine optimization (SEO) all offering free, informative, and, above all, useful content. Inbound marketing has become more prevalent as customers increasingly control the buying process. Thanks to instant access to information, buyers are more informed about products and […]
You may aware that you need to identify different types of customers and prospects – yet unsure of the best way to identify these “customer segments” or efficiently target them. Customers expect personalized conversations based on their unique needs in today’s business environment – not some canned email that you send to everyone who has a pulse and a dollar. A solid segmentation strategy is key for differentiating you from your […]