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Leveraging CRM to improve Online Marketing results

Written by on August 30, 2011 · Leave a Comment
Inbound marketing attracts buyers

The Value of Inbound Marketing Inbound marketing is all about attracting potential customers to your business by helping them find you. Online marketing incorporates various techniques such as pay-per-click (PPC) advertising, social media, search engine optimization (SEO) all offering free, informative, and, above all, useful  content. Inbound marketing has become more prevalent as customers increasingly control the buying process.  Thanks to instant access to information, buyers are more informed about products and [...]

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Categories: CRM, Marketing, Social Media, Web 2.0 - Tags: , ,

The Importance of Customer Segmentation

Written by on August 17, 2011 · Leave a Comment
Segement your data

You may aware that you need to identify different types of customers and prospects – yet unsure of the best way to identify these “customer segments” or efficiently target them. Customers expect personalized conversations based on their unique needs in today’s business environment – not some canned email that you send to everyone who has a pulse and a dollar. A solid segmentation strategy is key for differentiating you from your [...]

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Categories: Business, CRM, Email, Marketing - Tags: , ,

CRM isn’t a Small Business Luxury

Written by on July 13, 2011 · Leave a Comment
CRM-necessity-not-luxury

So, you think creating systems in your small company is an indulgence? Customer relationship management (CRM) systems can benefit small businesses in a number of ways – even those staffed by only a few personnel. Many small businesses may consider CRM systems a luxury, but these systems can streamline business processes, improve sales and marketing strategy and increase sales performance while taking some of the burden off of small business [...]

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Categories: Business, CRM, Productivity - Tags: , , , , , ,

When Implementing CRM, KISS

Written by on June 29, 2011 · 3 Comments
CRM_Keep-It-Simple-Stupid

Organizations can make a number of costly mistakes when implementing a customer relationship management (CRM) system – especially when they elect not to use specialist and perform the development and implementation internally. A few mistakes can have significant time and financial impacts. In the worst-case scenario, organization can be left with a CRM system that doesn’t meet business needs. Here are some common CRM implementation mistakes, and how they can [...]

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Categories: CRM - Tags: , , , , , ,

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