Maximize the Value of Your CRM

A successful customer relationship management (CRM)  implementation can help your business develop  stronger customer relationships, design and implement effective marketing campaigns, and turn sales leads into measureable sales performance. Like most tools, a CRM platform is only as good as the team using it. Here are a few tips to help you use your company’s CRM platform to its full advantage. Know What You Need from Your CRM System Before […]

Read more »

3 Reasons You Need CRM from Day One


Not surprisingly, businesses don’t like to waste money – especially small, start-up businesses. Customer relationship management (CRM) is a tool to lower costs, increase productivity, and manage business relationships. That’s why failing to include CRM in the initial budget just doesn’t make sense. Even for a small business, CRM has a number of business advantages: Helps sales staff work more efficiently to increase sales performance Organizes data in one place […]

Read more »

When Implementing CRM, KISS


Organizations can make a number of costly mistakes when implementing a customer relationship management (CRM) system – especially when they elect not to use specialist and perform the development and implementation internally. A few mistakes can have significant time and financial impacts. In the worst-case scenario, organization can be left with a CRM system that doesn’t meet business needs. Here are some common CRM implementation mistakes, and how they can […]

Read more »

From Content to CRM, It’s All Social

Social CRM – It’s Interactive Organizations must prepare themselves, if they have not already, to engage in multi-channel communications with customers. For years they have had the luxury of engaging in outward-directed communications with customers as a sales and marketing strategy. However, now that social media and other Web 2.0 fixtures have become a ubiquitous part of life, that approach is not longer effective. Moving Away From “Junk Engagement” No marketer […]

Read more »