Leveraging CRM to improve Online Marketing results

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Inbound marketing attracts buyers

The Value of Inbound Marketing Inbound marketing is all about attracting potential customers to your business by helping them find you. Online marketing incorporates various techniques such as pay-per-click (PPC) advertising, social media, search engine optimization (SEO) all offering free, informative, and, above all, useful  content. Inbound marketing has become more prevalent as customers increasingly control the buying process.  Thanks to instant access to information, buyers are more informed about products and […]

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Maximize the Value of Your CRM

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A successful customer relationship management (CRM)  implementation can help your business develop  stronger customer relationships, design and implement effective marketing campaigns, and turn sales leads into measureable sales performance. Like most tools, a CRM platform is only as good as the team using it. Here are a few tips to help you use your company’s CRM platform to its full advantage. Know What You Need from Your CRM System Before […]

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When Implementing CRM, KISS

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CRM_Keep-It-Simple-Stupid

Organizations can make a number of costly mistakes when implementing a customer relationship management (CRM) system – especially when they elect not to use specialist and perform the development and implementation internally. A few mistakes can have significant time and financial impacts. In the worst-case scenario, organization can be left with a CRM system that doesn’t meet business needs. Here are some common CRM implementation mistakes, and how they can […]

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Are there Zombies in your CRM database?

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Do you have un-dead records lurking in your SFA or CRM system? You know the ones:  they don’t have email addresses or phone numbers or have incomplete addresses. Maybe they haven’t been touched by human hands in two or three years. If they were fish, they’d smell really, really bad. What should you do with them? To market or sell effectively you need accurate information at your fingertips. Account and […]

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