From Content to CRM, It’s All Social

Social CRM – It’s Interactive Organizations must prepare themselves, if they have not already, to engage in multi-channel communications with customers. For years they have had the luxury of engaging in outward-directed communications with customers as a sales and marketing strategy. However, now that social media and other Web 2.0 fixtures have become a ubiquitous part of life, that approach is not longer effective. Moving Away From “Junk Engagement” No marketer […]

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Workflow Process: Working Smarter Isn’t That Hard

“Most people spend more time and energy going around problems than in trying to solve them.”  –Henry Ford Why do smart people recognize, and then consciously avoid fixing, obvious problems? I’ll bet it makes you crazy to watch someone doing something bass-ackwards – or maybe it’s just me. Bad business processes embed themselves into workflow over time: they even become part of the training program: “Bill, you take the customer […]

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