A Dozen Ways to Succeed with Email Marketing in 2011

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Ask a group of email marketing specialists, “What’s the most important component in e marketing campaigns?” and you’ll get  a dozen answers. With considerations around design, mailing frequency, message, length, tone, landing pages, compelling offers, and incentives, it’s nearly enough to make you quit before you begin. But don’t. Although there are many ways to approach e marketing campaigns, there are consistent principals to follow that can result in increased conversions […]

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