CRM | Sales | Marketing Insights by Lindsay Garrison
Organizations can make a number of costly mistakes when implementing a customer relationship management (CRM) system – especially when they elect not to use specialist and perform the development and implementation internally. A few mistakes can have significant time and financial impacts. In the worst-case scenario, organization can be left with a CRM system that doesn’t meet business needs. Here are some common CRM implementation mistakes, and how they can […]
You were born to sell, not to type. You certainly don’t want to spend a lot of time slaving over a hot keyboard when you could be closing sales. Yet you have to write proposals and other documents – and often type the same long phrases & industry-specific terminology. And, perhaps, make the same typos – over and over. Wouldn’t it be nice to increase productivity, improve your business writing, and make it […]
How do you develop a lead management system that can improve sales? Planning, execution, and follow-though are key; then make sure that your focus stays on the customer. You can check out some great resources to help with these efforts at MarketingProfs. Here are excerpts from a recent article to help get you started: From Six best practices to improve sales and marketing Alignment by Laura Patterson – some great […]
All leads are not created equal. Even if companies know how to generate leads, many have no lead management system in place to evaluate the quality of a lead. The thinking is, as long as it comes from a carbon-based life form and has a pulse it goes directly to the sales team. This no-system system is costly. Why not improve sales results by determining which leads get passed along now and […]