5 Metrics for Measuring Your Digital Campaign

If there’s one thing we don’t have a shortage of in the Internet age, it’s data. We can (and do) capture the most minute details about interactions with our digital content. Although this information has the potential of providing tremendous insight, it can be overwhelming. This is especially true if you are responsible for digital marketing at a small to medium sized business. There are lots of things you could measure, […]

Read more »

Sage ACT! database design: Form and function


Beauty may be in the eye of the beholder but – could it actually matter how “nice” your database looks? The impact of organized data entry screens goes well beyond aesthetics. Good design supports a logical workflow and eliminates the “friction” of a poorly designed interface. A database can be difficult to use if you have to hunt for fields because they don’t appear in a logical order. If fields […]

Read more »

Three Tips for Improving Lead Conversion

Has your company spent significant time, revenue and resources on marketing and sales functions, yet aren’t achieving the lead conversion and resulting sales performance you expected? Instead of allowing sales to go into free fall, try these three helpful strategies for improving your lead conversion from your inbound marketing efforts. Clear Definition of Lead There seems to be a consistent battle between sales and marketing regarding lead quality. This usually […]

Read more »

CRM isn’t a Small Business Luxury


So, you think creating systems in your small company is an indulgence? Customer relationship management (CRM) systems can benefit small businesses in a number of ways – even those staffed by only a few personnel. Many small businesses may consider CRM systems a luxury, but these systems can streamline business processes, improve sales and marketing strategy and increase sales performance while taking some of the burden off of small business […]

Read more »