CRM | Sales | Marketing Insights by Lindsay Garrison
Mobile is the new…Everything Mobile adoption is growing rapidly and showing no signs of slowing. Recent data by the International Telecommunication Union (ICT) estimate that 77% of the of the world’s population, 5.3 billion people, have mobile subscriptions. Morgan Stanley’s research shows that smart phone shipments will exceed PC shipments this year. Research by global consulting organization Deloitte Touche Tohmatsu further confirms the other analysts’ sentiments – mobile is big […]
“Stop using your salespeople to find potential customers, and start making investments that will help create demand for your sales team and your company”. So says Teicko Hube in a spot-on article posted in a HubSpot Blog, Demand Creation vs. Cold Calling. Teicko goes on to make a compelling point about how to generate leads to improve sales results, and asks a pivotal question: Why do businesses invest in good sales reps and […]
Over the last decade, there has been a dramatic shift in how consumers purchase products. Fingers that once strolled through the Yellow Pages now do their walking on a mouse and keyboard. The shift to online searches and away from print directories all but guarantees the demise of the print Yellow Pages directory; as far as I’m concerned, it can’t come soon enough. I received my copy this week and, […]
All leads are not created equal. Even if companies know how to generate leads, many have no lead management system in place to evaluate the quality of a lead. The thinking is, as long as it comes from a carbon-based life form and has a pulse it goes directly to the sales team. This no-system system is costly. Why not improve sales results by determining which leads get passed along now and […]