Align sales and marketing to increase marketing ROI

How Marketing and Sales can unite

I recently participated in a forum discussion about who is driving the conversation about sales and marketing alignment, marketing or sales. Once I stopped thinking, “Duh, who wouldn’t want that?” and “Can’t we all just get along?” it occurred to me that the “who, what, or why” doesn’t matter. It just simply must happen. As a CRM implementation consultant I see the fallout from this misalignment in many of the […]

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