CRM | Sales | Marketing Insights by Lindsay Garrison
Business and Leadership How to lead, follow, or get out of the way! 3 Unexpected Places to Find Funding for Your Business The typical advice article about financing your business is usually about loans or other types of lenders or equity investors. Loans, angel capital and alternative financing such as accounts receivables factoring are key ways that we small businesses fund hiring, growth and operations. But there are other ways […]
Business and Leadership How to lead, follow, or get out of the way! The Five Personalities of Innovators: Which One Are You? It’s not just about that romantic “ah ha!” moment in front of a chalkboard or a cocktail napkin, it’s about the nitty-gritty work that comes after the idea: getting it accepted and implemented. Are you a Mover and Shaker? An Experimenter? A Controller? An effective and productive […]
Anyone familiar with the parable, Who Moved My Cheese is aware that stubborn resistance can’t restore the status quo. It’s a simple story that illuminates the need to prepare for and adapt to change. Switch, How to Change Things When Change is Hard by Dan Heath and Chris Heath, gives a more actionable approach to changing minds and habits. What both books illuminate is that, whether we’re subject to or […]
All leads are not created equal. Even if companies know how to generate leads, many have no lead management system in place to evaluate the quality of a lead. The thinking is, as long as it comes from a carbon-based life form and has a pulse it goes directly to the sales team. This no-system system is costly. Why not improve sales results by determining which leads get passed along now and […]