CRM | Sales | Marketing Insights by Lindsay Garrison
Consultative selling To be successful in complex B2B sales, you absolutely, positively must become an expert in consultative selling techniques. Your buyer has been empowered by a mouse, a keyboard, and nearly boundless online resources. She’s a mere Google search away from learning about your company, your products, and your services – as well as those of your competitors. Thanks to the internet, some buyers may already feel that they […]
Sales and Marketing Alignment According to an Aberdeen study, companies with strong sales and marketing alignment achieve 20% more in annual revenue, while companies that don’t realize a 4% decline. That’s a huge gap, but one that’s easily fixable: Sales and Marketing share goals to close sales. At HubSpot, a rapidly growing marketing software company, Sales and Marketing don’t just share the same goals – they share the same space. The […]
Zoho CRM vs Salesforce debate In the Zoho CRM vs. Salesforce debate: Zoho is your quiet, brainy older brother. Salesforce is a 300-pound gorilla. Salesforce is a great fit for many companies. Zoho CRM is a great fit for many companies, too. Yet more people know about Salesforce (I suppose that allocating half the budget on sales and marketing does that). Should Salesforce be the go-to option for managers who want a cloud CRM system because […]
Turbocharge your brain for the week ahead … Sticky websites,using measurements that matter, get leads flowing with better sales pipeline management, and uncover the art of a good landing page. 5 Small Business Website Mistakes that Can Cost Your Small Business Website visitors need to see themselves in your site the instant they arrive. They’ll decide in seconds if you have anything worth sticking around for. Does your message pull them in […]