As we all get stretched thinner to do more, the objective  is for technology to free human beings to be creative, productive, and effective.  Spending time and effort on tasks that can be automated is a poor use of intellect, is far more costly, and provides none of those benefits. Here’s what I like about Swiftpage Email Drip Marketing:

A sequence of targeted messages delivered to contacts at the right time
An auto-responder provides instant feedback to the recipient when survey information is completed
Campaign results are written back the contact … [Continue reading "I didn’t know I could do that with ACT! Part 5 – Drip Marketing"]

Even though I’m an ACT! Certified Consultant, I get that you can’t do everything you need to do effectively just in ACT! alone. A case in point: I strongly recommend to NOT use ACT! to manage email marketing campaigns and to use Swiftpage Email instead. We recommend Swiftpage rather than Constant Contact because it has a tight integration with ACT! and Constant Contact, regrettably, does not.

Naturally, we email from ACT! (using Outlook integration) for our regular emails at On the verge and, as a result, maintain a history … [Continue reading "I didn’t know I could do that with ACT! Part 4 – Email marketing"]