CRM | Sales | Marketing Insights by Lindsay Garrison
It doesn’t matter how well you do the wrong things: what worked for your business a year ago may no longer be effective. In order to adapt to changing conditions you need actionable information that’s relevant, easy to generate, and clearly understood. In order to focus your resources on what’s working you must phase out or fine tune what isn’t. Good business intelligence helps you evaluate the effectiveness of your tactics and […]
Wondering how you can improve the odds that your previous customers and prospects will keep you at the top of the list when making a new purchase – without developing mind control abilities or having your sales team behave like pushy used-car sales people? Maybe you should consider implementing a drip campaign. They aren’t right for everyone, but they might be just the tool you need to win more customers. […]
Email has become a virtually ubiquitous part of daily life for most of the population for communicating with every from personal contacts to business connections. Because email has become so popular, many organizations now have an email marketing strategy in place. Email marketing can be a cost effective tool to reach perspective clients and a touch point to keep existing clients engaged. Although email marketing is cost effective, it is […]
So, you think creating systems in your small company is an indulgence? Customer relationship management (CRM) systems can benefit small businesses in a number of ways – even those staffed by only a few personnel. Many small businesses may consider CRM systems a luxury, but these systems can streamline business processes, improve sales and marketing strategy and increase sales performance while taking some of the burden off of small business […]