
Customers don’t give a rat’s patootie about the software you use to manage your relationship with them. Customer Relationship Management (CRM) software is an enabler, not an driver. In other words, it’s not the software that strengthens customer relationships. In fact, with the advent of social CRM, customers want to feel engaged, not “managed.” So why is it that many businesses start their CRM projects with software selection? To some degree, many CRM […]