CRM, sales and marketing Insights by Lindsay Garrison
Wondering how you can improve the odds that your previous customers and prospects will keep you at the top of the list when making a new purchase – without developing mind control abilities or having your sales team behave like pushy used-car sales people? Maybe you should consider implementing a drip campaign. They aren’t right for everyone, but they might be just the tool you need to win more customers. [...]
Email has become a virtually ubiquitous part of daily life for most of the population for communicating with every from personal contacts to business connections. Because email has become so popular, many organizations now have an email marketing strategy in place. Email marketing can be a cost effective tool to reach perspective clients and a touch point to keep existing clients engaged. Although email marketing is cost effective, it is [...]
So, you think creating systems in your small company is an indulgence? Customer relationship management (CRM) systems can benefit small businesses in a number of ways – even those staffed by only a few personnel. Many small businesses may consider CRM systems a luxury, but these systems can streamline business processes, improve sales and marketing strategy and increase sales performance while taking some of the burden off of small business [...]
A successful customer relationship management (CRM) implementation can help your business develop stronger customer relationships, design and implement effective marketing campaigns, and turn sales leads into measureable sales performance. Like most tools, a CRM platform is only as good as the team using it. Here are a few tips to help you use your company’s CRM platform to its full advantage. Know What You Need from Your CRM System Before [...]
