CRM, sales and marketing Insights by Lindsay Garrison
Some people choose selling as a career and others have the role of selling thrust upon them. Yet, although sales skills can be learned, let’s face it: not everyone is cut out to sell. One way for management to address a high failure rate is to incorporate it into their hiring strategies. That keeps warm bodies coming in the door but is costly and fundamentally wrong-headed. If the only consequence [...]
Google Voice The phone number I now give out to anyone connected to my role at On the verge is my Google Voice phone number. It’s a phone number you can get from Google. You can sign up for free. Instead of being permanently tied to a physical phone, it is tied to your Google Gmail account. You can also sign up for a phone number using your Google Apps [...]
It doesn’t matter how well you do the wrong things: what worked for your business a year ago may no longer be effective. In order to adapt to changing conditions you need actionable information that’s relevant, easy to generate, and clearly understood. In order to focus your resources on what’s working you must phase out or fine tune what isn’t. Good business intelligence helps you evaluate the effectiveness of your tactics and [...]
Wondering how you can improve the odds that your previous customers and prospects will keep you at the top of the list when making a new purchase – without developing mind control abilities or having your sales team behave like pushy used-car sales people? Maybe you should consider implementing a drip campaign. They aren’t right for everyone, but they might be just the tool you need to win more customers. [...]
