CRM, sales and marketing Insights by Lindsay Garrison
I swear on my sales coach’s retirement fund I am not making this up: Earlier this week I spoke with a marketing expert who is on-boarding a new client (or, trying to). The company’s revenue goals for 2012: go from 18 million to 50 million in sales this year. Yowsa, now that’s ambitious! To develop a marketing strategy, she needs to discuss their current sales plan. Imagine this conversation: [...]
Some people choose selling as a career and others have the role of selling thrust upon them. Yet, although sales skills can be learned, let’s face it: not everyone is cut out to sell. One way for management to address a high failure rate is to incorporate it into their hiring strategies. That keeps warm bodies coming in the door but is costly and fundamentally wrong-headed. If the only consequence [...]
Here’s an interesting tidbit, and just in time, too, before we trip over any New Year’s resolutions. If one of your resolutions is to become a more positive person, think again – at least when it comes to email marketing and subject lines. Based on a study completed in 2011 by Alchemy Worx, CEO Dela Quist says, “If you want people to open an email, scare them. If you don’t want them to [...]
Google Voice The phone number I now give out to anyone connected to my role at On the verge is my Google Voice phone number. It’s a phone number you can get from Google. You can sign up for free. Instead of being permanently tied to a physical phone, it is tied to your Google Gmail account. You can also sign up for a phone number using your Google Apps [...]
