CRM | Sales | Marketing Insights by Lindsay Garrison
Zoho CRM Success Story #1: We have a winner! I want to share a success story from one of our newest Zoho CRM accounts. Everyone knows that change is difficult. An essential component of a successful CRM rollout includes a commitment to guide, cajole, and encourage new behaviors. Change can start with baby steps and sticking with the plan. Client: A global non-profit that deals with high-level government officials and their […]
Most of us think of ourselves as good communicators. If there is a problem, it’s the person on the other end of the conversation, not us. However, most of the time we don’t even think about the difficulties in communication. We just presume everything we say (write, email, tweet, …) is understood just the way we intended. And, usually, we think that we’ve perfectly understood what we’ve been told or […]
Do you understand the needs of your customers? The success of your business depends on understanding and meeting the needs of your customers. But how do you go about doing that? It shouldn’t be that difficult – but companies consistently manage to make it harder than it should be. Recent news has reminded me that large companies can make big mistakes by not understanding what their customers need, expect, or want to […]
Be a (content) rainmaker You’ve got a blog. You’ve got readers. You’ve got your mojo working. The only thing you don’t have are ideas. Sometimes they flow like water – other times – not so much. A drought of good ideas can lead to all sorts of problems for you—boring copy, long lags between posts or the dreaded dormancy, all of which can cause your readers to unbookmark your blog, […]