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Stop SOPA. Join the Protest January 18, 2012

Written by on January 17, 2012 · Leave a Comment
Stop SOPA. Join the Protest January 18, 2011

What is SOPA? Your site can be shut down whether or not you’ve done anything wrong. SOPA is toothless for real pirates. It’s not just small business that takes the hit. You are not a bad guy, but you’re the one who will get punished.(1) learn more: http://www.copyblogger.com/sopa/ (1) http://www.guardian.co.uk/commentisfree/cifamerica/2012/jan/17/stop-sopa-or-web-will-go-dark http://americancensorship.org/ https://action.eff.org/o/9042/p/dia/action/public/?action_KEY=8173 http://www.pcworld.com/businesscenter/article/246516/stop_sopa_a_plea_from_the_inventors_of_the_internet.html         Tags: Business

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Categories: Business

Why are your salespeople failing? Maybe it’s you.

Written by on January 15, 2012 · Leave a Comment
Align-sales-skills-to-strategy.png

Some people choose selling as a career and others have the role of selling thrust upon them. Yet, although sales skills can be learned, let’s face it: not everyone is cut out to sell. One way for management to address a high failure rate is to incorporate it into their hiring strategies. That keeps warm bodies coming in the door but is costly and fundamentally wrong-headed. If the only consequence [...]

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Categories: Business, CRM, Productivity, Sales and Selling

If you want to screw up email marketing, be nice.

Written by on January 13, 2012 · Leave a Comment
No more Mr. Nice Guy

Here’s an interesting tidbit, and just in time, too, before we trip over any New Year’s resolutions. If one of your resolutions is to become a more positive person, think again – at least when it comes to email marketing and subject lines. Based on a study completed in 2011 by Alchemy Worx, CEO Dela Quist says, “If you want people to open an email, scare them. If you don’t want them to [...]

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Categories: Business, CRM, Email, Marketing, Web 2.0

Email subject lines; clarity trumps brevity

Written by on January 5, 2012 · Leave a Comment
Email-marketing

Here’s some startling wisdom from Dela Quist of Alchemy Worx, an email marketing agency that “eats, sleeps and breathes email”:  the vast majority of emails sent by marketers don’t get opened, no matter who they are and no matter what they do. Get over it. Your job as an email marketer is to connect with an interested and relevant audience. Would you rather have 1,000 people open your email and [...]

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Categories: Email, Marketing

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