CRM, sales and marketing Insights by Lindsay Garrison
Unless you are especially lucky or have a super power that allows you to control the minds of others, you probably don’t sell every first time visitor to your site (If you do, we should talk.) Most modern marketing efforts almost always involve communicating with potential customers in multiple ways. Yet, the majority of tools only capture the last touch point that resulted in a sale. This is misleading and [...]
I got a call today from someone who wants a few new fields added to their ACT! contact management database - version 6.O. Sage ACT! is on version 14 now, but that’s okay because, as my caller said, everyone else is only “using ACT! like a Roledex, so I can’t get an ACT! upgrade approved.” Focusing on the task at hand, we sorted out how we could help customize ACT! with [...]
Although B2B email marketing is a well-established marketing tactic, many businesses are still doing it wrong. Don’t be one of those companies. Email is an effective way to communicate with your leads and customers if used properly. Here are 11 things not to do if you want your company’s next email campaign to be a smashing success. And 11 take-aways on how to do it right. The Path to Disaster 1. Failing [...]
Historically, our main business has been helping B2B companies use CRM to manage relationships and grow sales. And, for most of our 13 years, we focused on ACT! Contact Management. We expect a disparity between the needs of a Fortune 500 company (yes, companies this size use ACT!) and the requirements of 20-person business. But I realized today there is much bigger division between a million dollar company and their [...]
