Is your target market exclusively B2C? Or, do you have a mix of B2B and B2C customers?
If your customers are exclusively B2C
If your leads are consumers, rather than business leads you can remove the Company field from the layout
Here’s how to make this change (assuming Admin privileges):
Go to Setup > Customization > Layouts | select the Leads module.
Deselect the checkbox in the Company field.
Drag the Company field to the List of Removed Fields.
If you have a mix of B2B and B2C customers.
Remove the mandatory attribute for the Lead:Company Name field, just as outlined above (you cannot remove a mandatory field from a layout).
In this scenario some leads may be affiliated with companies, so you’ll leave the Company field on the layout.
When converting a Lead that uses the Company field, Zoho will create the Account record upon conversion. If the Company field is blank, the “Account” option will not be included when converting the Lead.