CRM | Sales | Marketing Insights by Lindsay Garrison
Do you understand the needs of your customers? The success of your business depends on understanding and meeting the needs of your customers. But how do you go about doing that? It shouldn’t be that difficult – but companies consistently manage to make it harder than it should be. Recent news has reminded me that large companies can make big mistakes by not understanding what their customers need, expect, or want to […]
I recently posted which Zoho CRM features are “nice-to-have” vs. “have-to haves”. This same discussion occurs when discussing ACT! CRM features as well. Looking at a single ACT! CRM feature and dismissing it as the single reason to buy is a perfectly logical response. You’d be crazy to invest hundreds of dollars in upgrades each year to just be able to do one cool thing (unless of course that one cool thing […]