CRM | Sales | Marketing Insights by Lindsay Garrison
Be a (content) rainmaker You’ve got a blog. You’ve got readers. You’ve got your mojo working. The only thing you don’t have are ideas. Sometimes they flow like water – other times – not so much. A drought of good ideas can lead to all sorts of problems for you—boring copy, long lags between posts or the dreaded dormancy, all of which can cause your readers to unbookmark your blog, […]
We talk to small business owners about implementing or updating a CRM system just about every week. I recently had a conversation where “that would be nice to have, but we really don’t need it” came up a lot when reviewing some Zoho CRM features. You’d never base your ultimate software decision on a “nice-to-have.” But, couldn’t there be a cumulative effect to having many little time-saving, innovative, and intelligent features? This got me thinking […]
Looking for expert information about email best practices ? Here are 3 great sources. Offer something of value “Be their helpful ambassador, not their slimy salesperson.” Back when the interwebs and emails were still fresh, new, and exciting, people used to say “Content is king.” Cranking out content was accepted as an email best practice. And it resulted in a lot of bad copy being fired around the world like […]