CRM | Sales | Marketing Insights by Lindsay Garrison
Consultative selling To be successful in complex B2B sales, you absolutely, positively must become an expert in consultative selling techniques. Your buyer has been empowered by a mouse, a keyboard, and nearly boundless online resources. She’s a mere Google search away from learning about your company, your products, and your services – as well as those of your competitors. Thanks to the internet, some buyers may already feel that they […]
Sage announced today that they have reached an agreement to sell it’s non-integrated CRM products, Sage ACT! and Saleslogix, to Swiftpage. Sage will focus on core solutions; this sale does not include SageCRM. Swiftpage is a long-time partner with Sage; their Swiftpage email subscription-model service is rebranded as Sage eMarketing and integrated as a paid, connected service. As an UK organization focused on accounting and ERP systems, Sage never quite meshed the ACT!/Saleslogix […]
Sales and Marketing Alignment According to an Aberdeen study, companies with strong sales and marketing alignment achieve 20% more in annual revenue, while companies that don’t realize a 4% decline. That’s a huge gap, but one that’s easily fixable: Sales and Marketing share goals to close sales. At HubSpot, a rapidly growing marketing software company, Sales and Marketing don’t just share the same goals – they share the same space. The […]
Yesterday morning I had165 blog articles. This morning I had zero. Over two and a half years of effort in writing CRM, email marketing, and inbound marketing articles – the foundation of our content marketing and customer resources – just gone. The morning started with a dire warning that three feet of snow and 75 MPH gusts are barreling down on us. Our governor issued an executive order to close all […]