SmartStart #1: Sales, Marketing, & Management

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Turbocharge your brain for the week ahead …

Sticky websites,using measurements that matter, get leads flowing with better sales pipeline management,  and uncover the art of a good landing page.

5 Small Business Website Mistakes that Can Cost Your Small Business

Website visitors need to see themselves in your site the instant they arrive. They’ll decide in seconds if you have anything worth sticking around for. Does your message pull them in or drive them away?

From Diamond Website Conversion: Learn how to avoid five mistakes that can drive prospects away from your site – and from your business.

The Seven Moral Hazards of Measurements

Do you rely on business analytics to make your management decisions? While numbers can guide and inform, managing by metrics alone is a one-way road to obscurity. Replacing imagination and innovation with KPI’s can be hazardous  to your company’s bottom line.

From Verasage: A thoughtful examination of sacrificing critical thinking to the almighty data point.

5 Ways Sales Pipeline Management Grows the Bottom Line

Whether you call it a sales pipeline or a sales funnel, you need to keep leads flowing through it. Managers have to react to challenges and clear log jams – which can’t happen if the relevant information is inside someone’s head rather than entered into the CRM system.

From Sales Nexus: Get the most from your sales efforts; implement tactical approaches to sales pipeline management.

The Art And Science Of Creating A Good Landing Page

You have a website, so what’s the deal with landing pages? A landing page is where prospects go to take one very specific action. What does it take for that to happen? Content that clear, targeted, concise, and compelling, Easy, right?

From web.search.social: A landing pages is how you convert visitors to leads. Learn how successful landing pages are crafted in this well-written tutorial. 

 

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