CRM | Sales | Marketing Insights by Lindsay Garrison
Customers don’t give a rat’s patootie about the software you use to manage your relationship with them. Customer Relationship Management (CRM) software is an enabler, not an driver. In other words, it’s not the software that strengthens customer relationships. In fact, with the advent of social CRM, customers want to feel engaged, not “managed.” So why is it that many businesses start their CRM projects with software selection? To some degree, many CRM […]
The end of the fiscal year is fast approaching for many companies. Money left over at year’s end seems like a nice problem to have, especially in this economy. But, if your company is of the ilk that rewards prudent money management by slicing next year’s budget (seriously, what’ up with that?), then you know you have to use it or lose it. Don’t just spend it to spend it – invest your […]
Attention: will everyone who’s visited my blog searching for “Why customer segmentation doesn’t matter” please stand up. Because I want to get a good look at you. The sudden appearance of so many similar searches suggests a virus is running rampant among marketers. Are you feeling okay? I’ve written extensively about the importance of segmenting customer and prospect databases. So it’s funny that this anti-segmentation search term – or a […]
Windows 8 will be released at the end of this month (October 2012) and that is causing me fits. Why? We need new computers and buying hardware can’t be separated from getting a new operating system or from the choice of software that will run on it. We’re pressed to decide soon, because lighting candles may be all that keeps our current infrastructure running. Realistically, the shelf life of business computers […]