Zoho CRM, productivity, collaboration, and mobility tools

Zoho-CRM-feature-review

I’ve recently revisited – and been impressed with – Zoho CRM. During the last couple of years Zoho has evolved from a somewhat drab little app largely favored by individuals, largely based on “price” ( free), to a comprehensive and appealing suite of applications that can support small and medium size business (SMB). Zoho still has a free version, and like many other cloud “freemium” models, you can pay for more […]

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Sage ACT! Design: The checkbox field revealed

A database is most effective if its design makes it simple to navigate and easy to use.  Using the checkbox field in Sage ACT! is a great way to streamline design and usablity. We use checkboxes because they: simplify entry for true/false, yes/no conditions. organize information in a visually efficient manner. can be searched just like any other field . Here’s an example of how checkbox fields can be used: Why it’s […]

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New Series: CRM Showcase

CRM-Friday-Feature

Look for a new series of articles called Friday Features. Each Friday we’ll highlight features found in the most popular small business CRM software.  I tell my clients that CRM systems need to be based on business requirements, not just on software features. So why a series that focuses on features? To some degree, CRM features are a commodity. It’s expected that you’ll be able to customize layouts, manage contacts, […]

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Are Social Coupons a Race to the Bottom?

“’Like’ me and I’ll give you 50% off a new pair of jeans!” We see  this marketing tactic with increasing frequency. It’s tremendously popular. But does it work? A study conducted at Georgia State University set out to answer exactly that question. Were social coupons any good at attracting customers and boosting profitability? Social Marketing Strategy: What They Discovered In a review of three such campaigns conducted by real (but […]

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