CRM | Sales | Marketing Insights by Lindsay Garrison
We’re so overloaded with information that we can barely sit still for 5 minutes. Life is full of distractions; everybody’s busy. There is no way someone will take the time to read our 3,000 word article or watch a 10 minute video. Or is there? Our first instinct when writing blogs is to assume that a post is “too long” because of its word count. Or that a video is […]
Is technology cyclical? We tend to think of it as progressive, and it’s true that once a new technology is introduced, there’s no going back. But is it possible that if you move forward far enough, you end up right back where you started? Case in point: the broadcasting age is dying. Before the printing press, businesses had no option but to rely on word of mouth to get their name […]
The ROI of Social Media It’s reasonable to question the impact of word-of-mouth. Sometimes people say one thing and do another. Sometimes people can get excited about something and never buy it. “What is the ROI of social media?” is a question that drives a great deal of debate in the marketing industry. Most of us think of customer service and marketing as two different things; it’s time to think differently. […]
Peter Drucker famously said, “What gets measured, gets managed.” If your goal is to rank in the top 10 in search results – and it should be – you need to implement measures to get there and stay there. Most of our measuring is done after the fact. It’s time consuming to test everything before implementation, and it’s easier (and more important than ever before) to adjust your strategy on […]