CRM | Sales | Marketing Insights by Lindsay Garrison
Selling in the 21st century is different. Period. A B2B salesperson who relies on dialing for dollars – or mining year-old lists – or putting ads in the phone book – to find and sell prospects needs a reality check. Because while living in a dream world can be kinda’ fun, selling in one is not. The age-old battle between sales and marketing is over (and good riddance). Successful organizations who have focus […]
It doesn’t matter how well you do the wrong things: what worked for your business a year ago may no longer be effective. In order to adapt to changing conditions you need actionable information that’s relevant, easy to generate, and clearly understood. In order to focus your resources on what’s working you must phase out or fine tune what isn’t. Good business intelligence helps you evaluate the effectiveness of your tactics and […]