Who Moved My Sales Process?

Who-Moved-My-Sales-Process

Anyone familiar with the parable, Who Moved My Cheese is aware that stubborn resistance can’t restore the status quo. It’s a simple story that illuminates the need to prepare for and adapt to change. Switch, How to Change Things When Change is Hard by Dan Heath and Chris Heath, gives a more actionable approach to changing minds and habits. What both books illuminate is that, whether we’re subject to or […]

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