The Value of Inbound Marketing Inbound marketing is all about attracting potential customers to your business by helping them find you. Online marketing incorporates various techniques such as pay-per-click (PPC) advertising, social media, search engine optimization (SEO) all offering free, informative, and, above all, useful content. Inbound marketing has become more prevalent as customers increasingly control the buying process. Thanks to instant access to information, buyers are more informed about products and […]
Getting Started With Mobile Marketing: 6 Concepts
It is undeniable that mobile is hot. According to CITA, the International Association for the Wireless Industry, 96 percent of the U.S. population uses a wireless device. Gartner predicts that by 2013, mobile devices will surpass traditional computers as the preferred tool for internet access – driving mobile retail to over $12 billion by 2014. Given the expected growth, using mobile as a marketing channel is something you shouldn’t ignore. Almost […]
Three Tips for Improving Lead Conversion
Has your company spent significant time, revenue and resources on marketing and sales functions, yet aren’t achieving the lead conversion and resulting sales performance you expected? Instead of allowing sales to go into free fall, try these three helpful strategies for improving your lead conversion from your inbound marketing efforts. Clear Definition of Lead There seems to be a consistent battle between sales and marketing regarding lead quality. This usually […]
The Importance of Customer Segmentation
You may aware that you need to identify different types of customers and prospects – yet unsure of the best way to identify these “customer segments” or efficiently target them. Customers expect personalized conversations based on their unique needs in today’s business environment – not some canned email that you send to everyone who has a pulse and a dollar. A solid segmentation strategy is key for differentiating you from your […]