Not surprisingly, businesses don’t like to waste money – especially small, start-up businesses. Customer relationship management (CRM) is a tool to lower costs, increase productivity, and manage business relationships. That’s why failing to include CRM in the initial budget just doesn’t make sense. Even for a small business, CRM has a number of business advantages:
- Helps sales staff work more efficiently to increase sales performance
- Organizes data in one place to increase productivity
- Shares info between personnel working with the same account
- Integrates customer engagement business processes such sales and marketing
- Consolidates data throughout departments and functions
- Increases lead conversion, customer satisfaction and revenue.
- Contributes to customer loyalty
However, all too often, many start-ups and small businesses don’t bother with CRM implementations on the basis that it can be done later on, when the business is more established. Deferring a CRM investment means also deferring the benefits, and there is no good reason to do so.
Entry level systems such as Sage ACT! and cloud-based software-as-a-Service (SaaS) CRM platforms can make CRM implementation affordable at every level of a business which minimizes the investment burden for start-ups. Here are three reasons why implementing a CRM from the start increases the chances of business success:
Less Business Impact for Training Staff on CRM Platform
Staff will need to be trained to use the chosen CRM system no matter what. If start-ups put CRM implementation on the back burner, they’re still going to have to take time to train the staff on the system. Training them from the start saves time, and can even save money, because the business won’t need to be impacted while the staff learn the ropes of a new CRM system.
CRM Systems Help Start-Ups Plan Marketing Strategy and Budgets
Sales and marketing strategy are important for every business, especially start-ups. CRM implementation from the beginning can help start-ups turn their list of customer contacts into a realistic projection of possible sales revenue. Knowledge of revenue can help start-ups improve budgeting, sales and marketing strategy.
CRM platforms help start-ups track sales activity and develop good habits from the get-go. Management will know early on how well the sales and marketing strategy is performing and be able to adapt and adjust more quickly.
CRM Implementation Keeps Start-Ups Organized and Efficient
Start-ups need to collect as much data as possible on potential clients. Without a CRM system, start-ups waste a lot of time performing duplicate processes in the name of collecting, analyzing and reporting on marketing data. CRM systems simplify these processes, and provide employees across the organization the same customer view, so the staff can work together to make the start-up a success.