CRM | Sales | Marketing Insights by Lindsay Garrison
Not surprisingly, businesses don’t like to waste money – especially small, start-up businesses. Customer relationship management (CRM) is a tool to lower costs, increase productivity, and manage business relationships. That’s why failing to include CRM in the initial budget just doesn’t make sense. Even for a small business, CRM has a number of business advantages: Helps sales staff work more efficiently to increase sales performance Organizes data in one place […]
Today’s Boston Globe contained an article with some good news for those who don’t “get it” about technology. In case you’re unsure if you’re a dinosaur here are some signs: you have an AOL address you don’t tweet you send emails instead of texts you think getting poked is offensive gesture. Good news – You may be hopelessly behind, but if you’re older you may get a pass on not […]
Organizations can make a number of costly mistakes when implementing a customer relationship management (CRM) system – especially when they elect not to use specialist and perform the development and implementation internally. A few mistakes can have significant time and financial impacts. In the worst-case scenario, organization can be left with a CRM system that doesn’t meet business needs. Here are some common CRM implementation mistakes, and how they can […]
Customer relationship management systems can have immense benefits for small businesses, even where only a few staff are directly involved with the customers. Some small businesses don’t want to invest in in-house CRM systems, especially if it involves equipment upgrades and an increased in IT staff. By their very nature, small businesses have limited staff and resources. CRM processes can help build your business by strengthening your customer relationships and bringing in new customers. Fortunately, software-as-a-Service […]